Q&A: Words that emphasize mobility, power & security? (developing New Brand Name)?

Posted on 14. Apr, 2012 by Mobility Scooter Batteries in adjustable beds

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One Response to “Q&A: Words that emphasize mobility, power & security? (developing New Brand Name)?”

  1. Jon Weston

    14. Apr, 2012

    Branding and positioning strategies say that your product or brand should seek out one attribute and hone in on it.

    To my mind, mobility and security are fundamentally different concepts, and difficult to stick in the mind of your prospect together.

    Is there one thing that your security software does that the others don’t? Where does your product fit in the market place?

    Can you market it as the most regularly updated software? The fastest to respond to new threats? Or can you conjure images in your consumer’s minds of a fortress that nothing can penetrate?

    I suggest you pick a concept or two that aren’t already “owned” by others in the marketplace and hammer them home – focus in on them until no one doubts that you are the king of that concept or idea (and hence the leader).

    Mobility and power might be doable- predatory animals, battle tanks, jet aircraft all conjure images of power and mobility.